Pre-Marketing Enrichment: Manchester United Stadium Visit

Recently, students took part in a skills-focused workshop at Old Trafford, led by the marketing team at Manchester United. The session, titled "United as a Brand," explored the strategies used by the club to expand its international appeal. Students began by analysing the potential global market for Manchester United, gaining insights into how different audiences can be engaged.

The workshop then shifted focus to the marketing techniques behind the club's latest kit, examining how messaging in the design resonates with both local and global fanbases. To conclude, students participated in a fun team communication challenge, akin to Pictionary, where one person described an image for the others to recreate.