Manchester United Football Club, which is one of the world’s most supported football clubs, invited students from Rochdale Sixth Form College to take part in their very own Marketing challenge.
The 26 Rochdale students are currently studying on the Business, Economics and Law Honours Programme and were treated to this visit to put their theory into practice. They spent the day touring Manchester United stadium, the club’s very own museum and were then set the challenge of how to encourage more visitors to the museum and what marketing techniques would they employ.
The students are now back at the College enthused by their visit and are busy pulling together their individual proposals which will then be fed back to the football club at the end of this month.
Business, Economics and Law student at Rochdale Sixth Form College, Sarah Down said: “I really enjoyed the Manchester United trip as it certainly enhanced my learning. I gained an insight into how a global business is marketed which was really interesting.”
Vanessa Ablott, Rochdale Sixth Form’s Subject Leader for Business said: “It was extremely beneficial for the students to see a real business in action and the impact of this on their Marketing strategies. Students liaised with staff from Manchester United and gained invaluable information which they can use to complete their challenge. A thoroughly enjoyable day had by all!”