WHAT IS MEDIA STUDIES?
Media studies is a vast and diverse subject, which includes studying media processes ranging from historical sectors to the ultra-contemporary sub-sectors. A level media studies will introduce you to many different media outlets and encourages theoretical considerations across all platforms studied. Audience reception, representation, regulation and ownership, and gender theory are just some of the theories you will learn about.
WHY STUDY THIS COURSE?
Media is at the forefront of our very own social and cultural existence and is the digital platform that consumes, shapes and evolves our own personal identities. Studying this A level allows you to delve into subject areas that relate to your personal tastes, choices and lifestyle.
WHAT CAN YOU EXPECT FROM MEDIA STUDIES?
A level media studies allows you to question the validity of the information you receive on a daily basis and to be aware of bias within the media so that by the end of the two-year course you should have an even better understanding of the world we live in.
You will also have the opportunity to consolidate your learning into a creative cross-media project within your chosen media platform.
HOW IS THE COURSE ASSESSED?
This subject is assessed through a combination of coursework (30%) and two external examinations (35% each)
WHO IS THE COURSE SUITABLE FOR?
Media studies is suitable for a wide range of students. You will be expected to think independently and to develop your own voice, and will be encouraged to expand your knowledge outside of the classroom through reading and engaging with a wide range of media texts.
WHAT CAN I DO WITH AN A LEVEL IN MEDIA STUDIES?
Media studies students typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice.
WHAT WILL I STUDY?
TEXTUAL ANALYSIS: This section of the course will develop your understanding of how media texts are constructed, technically, visually and audibly. Here you will learn how to identify and understand how camera, editing, sound and lighting are used to construct meaning. You will also develop an understanding of how texts are visually constructed by analysing costume, props, setting, and performance. All of this will enable you to read media texts effectively and to understand their true meaning.
MEDIA REPRESENTATIONS AND RESPONSES: This unit requires you to make links between the media text itself, the representation within the text and the audience/users that consume it. In order to develop this knowledge you will explore a range of media texts with a focus on genre, narrative and representation and consider the different ways in which audiences may respond to those texts. The areas of representation include gender, age, ethnicity, events, regional and national identity.
AUDIENCE: This section of the course considers how audiences are positioned in relation to a media text. Audience positioning considers the relationship between the text and the responses an audience may have to that text. The producers of media will encode the texts with signs and messages and audiences will decode these messages. Different audiences will decode the messages in different ways and will therefore, have a different response.
PRACTICAL COURSEWORK PRODUCTION: The practical coursework unit requires you to design and develop a media marketing campaign from concept to completion. This will include storyboarding and mapping out your initial ideas, you will then capture your footage or photography and use industry leading software to edit and manipulate an outstanding range of digital designs. This will allow you to provide prospective universities or employers with a digital portfolio of work.
ADDITIONAL ACTIVITIES WITHIN THIS SUBJECT
Enrichment activities are available to complement your learning in Media Studies, such as Photography and Photoshop for beginners. Media Studies students will also have the opportunity to visit Harry Potter World and the Berlin Film Festival.