WHAT IS MEDIA STUDIES?
Media Studies could be described as the English literature of the twenty first century. Instead of studying plays, poems and novels however, you will engage in a range of contemporary media texts across print, broadcast and e-media.
WHY STUDY THIS COURSE?
Studying this course will develop your understanding of how media texts are constructed; exploring how social and cultural groups, events and issues are represented in media texts and how audiences respond to and interpret those texts. You will explore the world ‘constructed’ by media texts from the representations of gender, age and ethnicity all the way through to audiences, events and issues. You will engage in debates and develop a range of technical and creative skills using industry leading software including Adobe Photoshop and Premiere.
WHAT CAN YOU EXPECT FROM MEDIA STUDIES?
Media Studies is a challenging, creative and engaging course that will increase your awareness of the ideologies behind media texts and allow you to question the impact of the media on the world around you.
HOW IS THE COURSE ASSESSED?
The Media Studies course is assessed through examinations and coursework with 30% of your final marks from coursework and 70% from examinations.
WHO IS THE COURSE SUITABLE FOR?
If you have an interest in graphic design, photography, video production or website design, then Media Studies could be an excellent choice for you!
WHAT CAN I DO WITH AN A-LEVEL IN MEDIA STUDIES?
Media Studies is a rapidly developing subject and a strong growth area for career opportunities. The majority of top Universities now offer a variety of excellent media courses. Employers value the creative intelligence, social awareness and practical skills of media graduates. It supports progression to a career in areas such as film production, marketing, advertising, product design and journalism.
WHAT WILL I STUDY?
TEXTUAL ANALYSIS: This section of the course will develop your understanding of how media texts are constructed, technically, visually and audibly. Here you will learn how to identify and understand how camera, editing, sound and lighting are used to construct meaning. You will also develop an understanding of how texts are visually constructed by analysing costume, props, setting, and performance. All of this will enable you to read media texts effectively and to understand their true meaning.
MEDIA REPRESENTATIONS AND RESPONSES: This unit requires you to make links between the media text itself, the representation within the text and the audience/users that consume it. In order to develop this knowledge you will explore a range of media texts with a focus on genre, narrative and representation and consider the different ways in which audiences may respond to those texts. The areas of representation include gender, age, ethnicity, events, regional and national identity.
AUDIENCE: This section of the course considers how audiences are positioned in relation to a media text. Audience positioning considers the relationship between the text and the responses an audience may have to that text. The producers of media will encode the texts with signs and messages and audiences will decode these messages. Different audiences will decode the messages in different ways and will therefore, have a different response.
PRACTICAL COURSEWORK PRODUCTION: The practical coursework unit requires you to design and develop a media marketing campaign from concept to completion. This will include storyboarding and mapping out your initial ideas, you will then capture your footage or photography and use industry leading software to edit and manipulate an outstanding range of digital designs. This will allow you to provide prospective universities or employers with a digital portfolio of work.
ADDITIONAL ACTIVITIES WITHIN THIS SUBJECT
Enrichment activities are available to complement your learning in Media Studies, such as Photography and Photoshop for beginners. Media Studies students will also have the opportunity to visit Harry Potter World and the Berlin Film Festival.